The Collar360

Digital marketing manager

Other names

social media specialist, digital marketing specialist, digital marketing and communication professional, web marketing specialist, digital marketing technician

Marketing, sales and communication

Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision.

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The work

The work

The tasks come from O*NET (United States) and ESCO (Europe), the world's two occupation databases. How the work is done can differ in Uganda; our team adds the local way where it does.

  1. 1

    Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

  2. 2

    Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.

  3. 3

    Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

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Stories from the work

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Sources

Built from 5 sources

Uganda programmes: NCHE accredited programmes and the health, vocational and teacher training bodies

Official record

National Council for Higher Education, UHPAB, UVTAB, the TVET Council, UNMC, AHPC, UNITE and others. Gathered by The Collar360.

Public registers

Open the source

Uganda labour market: UBOS (NLFS 2021, LMS 2025, UNHS, NHRS), ILOSTAT, NDP IV Human Resource Development Plan

Official record

Uganda Bureau of Statistics; International Labour Organization (ILOSTAT); National Planning Authority. Gathered by The Collar360.

UBOS and NPA publications (public); ILOSTAT CC BY 4.0

Open the source

ISCO-08, International Standard Classification of Occupations

International classification

ISCO-08 © International Labour Organization.

Free to use with attribution

Open the source

ESCO, European Skills, Competences, Qualifications and Occupations

International classification

This service uses the ESCO classification of the European Commission.

European Commission reuse policy (Decision 2011/833/EU): free reuse with attribution

Open the source

O*NET 31.0 Database

International classification

Includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 licence. O*NET® is a trademark of USDOL/ETA.

CC BY 4.0

Open the source

In other languages

français
responsable du marketing numérique
español
responsable de marketing digital
العربية
مدير التسويق الرقمي
português
gestor de marketing digital/gestora de marketing digital
Deutsch
Digital-Marketing-Manager/Digital-Marketing-Managerin
italiano
responsabile del marketing digitale

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